CASE STUDY

PROJECT:

Generation Housing Partners

Westmoreland Station

Dallas, TX

Generation Housing Partners is a Texas-based developer, owner, and asset manager of Class A multifamily communities across the Southwest. As a long-term owner and operator, GHP has developed and managed more than 4,000 units with a capitalization value exceeding $385 million.

Westmoreland Station represents a flagship transit-oriented development aligned with the City of Dallas’s 1,000 Unit Housing Challenge, integrating high-quality design with access to public transit and community amenities.

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Situation

In response to the City of Dallas’s housing initiative, Generation Housing Partners developed Westmoreland Station as a model for accessible, transit-oriented urban living.

The grand opening represented more than a ceremonial moment. It was an opportunity to:

• Position the development within the city’s housing strategy

• Engage municipal leaders and housing stakeholders

• Demonstrate design quality alongside affordability

• Establish Westmoreland Station as a benchmark project

PRAXIS was engaged to design and execute a public-facing launch that aligned civic priorities, community engagement, and brand positioning.

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Our Approach

PRAXIS served as strategic advisor and event manager, leading the planning and execution of a grand opening designed to reinforce both project and organizational objectives.

Our work included:

Event Strategy & Management

Designed the program, guest experience, and site flow to support stakeholder engagement and media visibility.

Budget & Vendor Stewardship

Led vendor negotiations and resource allocation, delivering a high-quality experience while realizing more than $8,000 in cost savings.

Narrative & Experience Design

Structured the event to highlight the development’s transit access, design features, and community amenities through guided experiences and curated programming.

Stakeholder & Media Coordination

Supported outreach to city officials, community leaders, and media to ensure aligned messaging and broad visibility.

The engagement focused on translating policy goals, development quality, and community impact into a cohesive public moment.

Results

The Westmoreland Station grand opening successfully positioned the development as a model for transit-oriented and attainable urban housing.

Key outcomes included:

Strong participation from municipal and housing leaders
Positive media coverage and public recognition
Increased visibility within regional housing conversations
Clear communication of affordability and accessibility goals
Reinforced credibility for Generation Housing Partners

The event strengthened alignment between the project, the City of Dallas, and community stakeholders.

This engagement reflects PRAXIS’s ability to use public milestones as strategic platforms. By aligning civic priorities, development objectives, and community narratives, we supported a launch that advanced both project visibility and long-term positioning.