PROJECT:

Dallas County Elections Building

Dallas County purchased an industrial warehouse to serve as the centralized office and equipment warehouse for the County Elections Department. This facility would serve as the administrative headquarters for the Elections Department to allow them to conduct reliable elections and accurately maintain voter registration records for Dallas County’s citizens. The highly-secured multi-purpose facility provides data center-level storage infrastructure,  office and administrative space, and numerous training rooms for the general public.

Situation

Although the client maintained strong relationships and a competitive market position, this highly visible public-sector project required a disciplined and well-coordinated pursuit strategy.

Key challenges included:

• Navigating a complex public approval process
• Demonstrating capacity for accelerated delivery
• Aligning construction timelines with election cycles
• Communicating workforce and community impact
• Managing reputational and political risk

Success required more than technical qualifications. It required credibility, clarity, and confidence in execution.

Our Approach

PRAXIS served as an embedded strategic and marketing advisor, functioning as a fractional executive resource for pursuit strategy, positioning, and public communications. Over a multi-year engagement, PRAXIS operated as an extension of the client’s leadership team, providing continuity across pursuits, branding, and external communications.

Key contributions included:

Pursuit Strategy & Positioning

• Led development of the pursuit narrative and positioning
• Aligned technical capabilities with county priorities
• Prepared materials and messaging for public review and approval
• Supported presentations and approval processes before Commissioners Court

Workforce & Community Alignment

• Integrated second-chance hiring and workforce development into pursuit strategy
• Framed community impact and long-term public value
• Ensured alignment with county equity and workforce priorities

Public Relations & Media Strategy

• Led story development and art direction
• Coordinated media outreach and industry coverage
• Positioned the project within regional and national construction media

Throughout the engagement, PRAXIS operated as a long-term advisory partner embedded within the client’s operations, supporting both strategic direction and day-to-day execution.

Results