Services

Strategic Solutions for the Built Environment

  • PRAXIS Strategic Consulting works exclusively with firms serving the built environment.

At PRAXIS, we do more than marketing:

  • We help clients solve complex problems, align stakeholders, and bring bold visions to life, especially when the path forward isn’t clear.
  • We work to CONNECT clients to new opportunities and partners, COMMUNICATE capabilities, and effectively COMPETE in the marketplace through a culturally and community focused lens.

Connect

PRAXIS provides marketing infrastructure, CRM implementation, and business development strategy to drive new opportunities through marketing and public relations.

>>> LEARN MORE

Communicate

Level the competitive landscape by illustrating your capabilities through creative branding & identity design,

marketing strategy, and tailored communications.

>>>LEARN MORE

Compete

Build your marketing infrastructure, identify strategic opportunities, and develop compelling pursuits to effectively compete and succeed in the RFx/selection process.

>>>LEARN MORE

Community

Leverage culturally competent community engagement and diversity, equity, and inclusion strategies custom tailored for AEC | CRE firms, projects, and team members.
>>>LEARN MORE

Why Work with Praxis?


In the built environment, every decision shapes more than a project. It shapes perception, partnerships, and long-term potential. That’s why we start with strategy.


At PRAXIS, we help AEC and CRE firms, developers, and place-based non-profits to clarify their goals, align stakeholders, and move with purpose. Every action, message, and milestone should reinforce the bigger picture.

  • Develop a strategic roadmap for growth, visibility, or project success
  • Align internal teams and external partners across disciplines and priorities
  • Build marketing and communications infrastructure to support long-term goals
  • Translate complexity into clear messaging, branding, or public-facing materials
  • Plan and execute project events that generate exposure, engagement, or credibility
  • Respond to RFx, funding, or partnership opportunities with structure and strength
  • From internal alignment to public positioning, every service we offer is rooted in a strategic foundation shaped by the realities of the built environment.

Clients come to PRAXIS when they need to:

PROCESS

We start with REALTALK. No sugarcoating.


During the discovery and project kickoff phase, we conduct our signature REALTALK Audit to evaluate where you are, what’s working, and what needs to shift. Expect direct, actionable insight that surfaces blind spots and sets the stage for real progress.


We assess your goals, strategies, team alignment, and current marketing infrastructure. This includes your messaging, materials, digital platforms, and operational readiness. It’s the foundation for everything that follows.

Strategy is where clarity takes shape.


After REALTALK comes real direction. We synthesize what we’ve learned to frame a targeted strategy that connects your goals to actionable steps. Our recommendations may include refining your messaging, repositioning your brand, restructuring internal processes, or rethinking your pursuit or growth strategy.


This phase brings alignment. We make sure your story, structure, and strategy all support meaningful progress and measurable outcomes.

Item Link

At this point in the process, we will have developed a mutual rapport and trust. This phase allows us to be creative, leverage our industry expertise, and design effective solutions for your unique challenges.

Item Link

This is where we move from plan to action.


In this phase, we implement the strategy and deliver the materials, programs, or campaigns needed to meet your goals. This may include launching new initiatives, producing project-specific deliverables, or guiding your team through organizational shifts.


Execution is collaborative. We work closely with you to refine along the way, gather feedback, and ensure that every step stays aligned with the outcomes we set in motion.

The review phase can be on-going, depending upon our engagement level. For digital strategy and CRM, there will always be some level of management and reporting. For project pursuits, we'll apply what we've learned to each new opportunity. The review phase also encompasses a debrief process and capturing marketable success stories for your firm.