1:1 Accelerator Program
Get Charged Up in AEC Marketing with the PRAXIS Accelerator:
Providing entry-level AEC marketing coordinators with structured guidance to build confidence, increase effectiveness, and better support your firm's business goals. A transformational one-on-one advisory experience designed to illuminate your path and spark your career growth.
Many entry-level AEC marketing coordinators struggle to find their footing and without the right training, it can take months for them to fully ramp up. Some step into roles without an established marketing team, leaving them in the dark with no guidance. Others work under marketing leadership that provides firm-specific training but lacks the time to offer big-picture industry insights that truly empower growth. Often times, most AEC firms don’t have the time or resources to properly train new hires, leaving them to navigate in the dark, learning through trial and error.
That’s where we come in.
Leverage our CEO's 22 Years of expertise to light the way for your new team member through our one-on-one accelerator program. Designed to give new AEC marketing professionals the foundational skills, confidence, and strategic mindset they need to contribute effectively...faster.
The PRAXIS AEC Marketing Coordinator Accelerator provides a guiding light for emerging professionals. With feedback from firm leadership and a safe space for growth, coordinators gain the clarity, confidence, and tools they need to shine.
Unlike generic marketing workshops, pre-recorded courses, or conference sessions, the PRAXIS Accelerator delivers:
Who This Program is For
New AEC Marketing Coordinators
(3+ months in role) looking to gain clarity, direction, and confidence.
AEC firms investing in their marketing teams to ensure long-term success.
Marketing Directors & Principals seeking a structured, high-impact training solution for their coordinators.
Program
Benefits
Bridging the Knowledge Gap
We provide the industry context and best practices that new coordinators aren't getting from HR/onboarding
Tailored, 1:1 Development
Unlike group workshops, our program is customized to each participant's skill level, firm expectations, and leadership feedback.
Safe Space for Growth
Coordinators gain confidence in a structured, judgment-free environment where they can ask questions and refine their skills.
Values-Driven Approach
Our program is rooted in equity, leadership, and continuous learning, ensuring participants receive mentorship that fosters long-term success.
Proven Success
Led by Asheya Warren, a Fellow of SMPS and an award-winning, seasoned AEC marketing professional with real-world experience.
How It Works
Apply
Firms/Individuals interested in the accelerator fill out a short application
Review & Confirm Fit
We review your application and confirm the best package for your needs.
Begin the Accelerator
Once enrolled, your coordinator will receive structured 1:1 support tailored to their role and firm operations.
Program Promise
Develop a Confident, Capable Marketing Coordinator
Your coordinator will gain confidence, skills, and strategic awareness to contribute meaningfully to your firm’s marketing and business development efforts. No more without second-guessing their next step.
Strengthen Your Firm’s Marketing Operations
With structured advice, participating coordinators will work more strategically and efficiently within your firm’s unique structure.
The win: reduced inefficiencies, improved collaboration, and achieving stronger marketing outcomes.
Align Marketing & Leadership for Long-Term Success
Coordinators who understand leadership priorities are more engaged, strategic, and prepared to grow within your firm. This program helps bridge that gap, ensuring they can self-manage key marketing functions with confidence.
Frequently Asked Questions
Who is this program for?
This program is designed for entry-level AEC marketing professionals, whether they’re brand new to the industry or have been in their role for a few months and need structured learning support.
What will the sessions cover?
Each session is tailored to the individual’s experience and firm’s needs, but topics often include:
- AEC marketing fundamentals (proposals, pursuits, qualifications packages)
- How to manage deadlines and collaborate with technical teams
- Positioning the firm effectively in competitive markets
- Workflow efficiencies and best practices
How is this different from other marketing training?
Unlike workshops, webinars, or generic training courses, this is a customized, one-on-one experience with direct mentorship from an SMPS Fellow specifically designed to respond to the unique circumstances at YOUR firm. Your new hire gets real-world insights, not just theory.
How do the pre-session assessments help?
- The Marketing Coordinator Assessment ensures sessions are tailored to their skill level, learning style, and immediate challenges.
- The Supervisor/Leadership Assessment aligns sessions with the firm’s goals, so marketing efforts directly support business development and firm-wide initiatives.
How do you measure progress?
Before-and-after skill assessments track measurable growth.
- Final leadership review provides feedback on observed improvements.
- Final report summarizes progress, insights, and recommendations for continued development. (Only provided for 3 and 7 session packages)
Can I enroll multiple team members?
Yes, firms can enroll multiple marketing coordinators. If you’re interested in group sessions or firm-wide training, let’s discuss a customized plan.
What if we want additional sessions beyond the packages?
Additional sessions can be added on as needed—just reach out to discuss pricing and scheduling.
1:1 Accelerator Application
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