About Us

 PRAXIS Strategic Consulting is a strategy-first agency for the built environment.
We partner with architecture/engineering/construction (AEC) firms, commercial real estate (CRE), place-based non-profits, and civic organizations to bring structure, visibility, and momentum to their work.

๏ปฟ

Our team blends strategic, creative, and marketing expertise to support clients in navigating complexity, refining their positioning, and executing with confidence.

.

Our Mission

We provide value to our clients by helping them connect, communicate, and compete through a community-centered lens prioritizing social justice, diversity, equity, and inclusion.

Our Vision

To make the built environment reflect everyone living in it. 

Our Values. DEMONSTRATED:

  • Equity first.

    We champion diversity, equity, and inclusion at all times, for all engagements, for all clients. 

  • Servant leadership.

    We radically serve our clients, the community, our industry, and the built environment. In our operations, we center and demonstrate servant leadership qualities of integrity, humility, flexibility, resilience, stewardship, empathy, commitment to the growth of people, and building community.

  • Perpetually add & deliver value.

    We go above and beyond to provide meaningful value, expertise, and insight.

  • Encourage innovation by embracing & driving change.

    We are future-forward, with an eye for efficiency and constantly seek ways to optimize our work through technology and design-thinking.

  • Continuously curious...side-eye the status quo.

    We invest time and energy into discovery, learning, and growth while disrupting, challenging, and questioning existing conditions and practices.

  • Make it happen.

    We problem solve in order to find resolution, handle difficult situations, and ultimately, make it happen.

ABOUT US

PRAXIS Strategic Consulting helps clients in the built environment move with clarity, purpose, and momentum.


We empower architecture, engineering, and construction firms, commercial real estate professionals, civic organizations, and community-rooted nonprofits to leverage their strengths, elevate their visibility, and compete more effectively.


Our team brings deep experience in strategy, marketing, communications, and storytelling. Whether we are building a business development infrastructure, launching a public-facing campaign, or guiding a coalition through a complex initiative, we start with strategy and follow through with execution.

Why We Do This Work?


๏ปฟWe believe in levelling the playing field across the built environment.

  • Advance access and equity through visibility and strategy
  • Strengthen procurement and pursuit processes for all types of firms
  • Deliver fractional marketing and advisory expertise to emerging and growing teams
  • Champion creativity, inclusion, and credibility in every engagement
  • Remove barriers that prevent capable firms from being seen and selected


How We Work:


Every engagement begins with assessment and alignment. We apply a collaborative, insight-driven approach that allows us to design strategy, deliver outcomes, and adapt as your needs evolve. With a team of strategic, creative, and marketing professionals rooted in AEC and community experience, we equip our clients to move forward with confidence and clarity.

visible gaps = invisible barriers 

We heard common feedback when working with prime AEC firms on projects:

"There are no (or very few) MBE firms qualified to do this work."

 

BUT, when engaging with smaller specialty consultants, minority-owned (MBE) firms, and other disadvantaged business enterprises (DBE), their comments were a direct contradiction:

"Potential clients are unaware that we exist, or worse - they do not believe we are capable of completing the work."

 

These are not just misconceptions. They are structural disconnects caused by a lack of strategic communication and visibility.


  • PRAXIS exists to close those gaps and create more equitable access to opportunities across the built environment.

MEET ASHEYA WARREN

-

Founder/CEO, Idea Generator, Strategist, Gadget Geek,

Fellow (Society for Marketing Professional Services) &
Certified Professional Services Marketer (CPSM)


Asheya Warren, FSPMS, CPSM | Founder/CEO

Asheya Warren is an award-winning strategy professional with more than twenty years of experience guiding firms across the built environment. Her work supports architecture, engineering, and construction (AEC) firms, commercial real estate (CRE) organizations, civic institutions, and place-based nonprofits. She has partnered with both large national firms and emerging minority-owned businesses to help them advance, align, and grow.


Asheya brings deep expertise in commercial construction, architectural design, and real estate development. Her approach combines business strategy with communications, positioning, and stakeholder engagement to help clients move through complexity with clarity and confidence.


She is widely recognized for her ability to integrate equity and cultural fluency into strategic planning. Her leadership has informed national initiatives such as Construction Inclusion Week and shaped inclusive approaches to community engagement and visibility.


With a skill set that spans project pursuits, marketing infrastructure, stakeholder alignment, and crisis communication, Asheya helps clients turn big ideas into actionable strategy and lasting results.


DOWNLOAD FULL BIO

Clifton-Gallup Strengthfinders

Strategic |  Command |  Competition | Activator | Ideation

  • Diversity, Equity, Inclusion Committee Chair/Chair Emeritus | Society for Marketing Professional Services
  • Texas Advisory Board, Chair | Trust for Public Land
  • Dallas Arboretum | Diversity, Equity, Inclusion Committee
  • Commissioner, Skillman Corridor TIF Board | City of Dallas
  • Dallas Board of Directors | Habitat for Humanity
  • Board of Directors, Harmony Community Development Corporation
  • Leadership Dallas Alumni Association
  • City of Dallas, Office of Arts & Culture: Peer Review Grant Jury
  • Dallas Black Chamber of Commerce
  • National Association of Minority Contractors
  • National Organization of Minority Architects
  • Urban Land Institute
  • Greater Dallas Planning Council
  • City of Dallas, District 3 Policy Team
  • Class of 2018 | Leadership Dallas, Dallas Regional Chamber
  • Cohort 5 | Mayor’s Star Council
  • 2016-2017 President |  Society for Marketing Professional Services (Dallas Chapter)
  • City of Dallas | Task Force - GrowSouth (Attract/Retain Middle Class)
  • 2015-2016 President |  Society for Marketing Professional Services (Dallas Chapter)
  • 2014-2015 President-Elect |  Society for Marketing Professional Services (Dallas Chapter)
  • 2013-2014 Programs Director |  Society for Marketing Professional Services (Dallas Chapter)
  • 2013-2015 Chair, US Green Building Council- North Texas Communications Committee
  • Alpha Kappa Alpha Sorority, Inc.
  • 2024, Dallas Black Chamber of Commerce, Quest for Success Honoree
  • 2023, DFW National Organization of Minorty Architects - President's Impact Award
  • 2023, Society for Marketing Professional Services (International), Fellow 
  • 2022, Society for Marketing Professional Services-  Dallas (North Texas) Chapter, Hall of Fame Inductee
  • 2020, Building Design & Construction Magazine, 40 Under 40 Honoree
  • 2020, Concord Church - Women’s Day Honoree
  • 2019, The Legends Among Us
  • 2019, Pillar Award Professional Services Firm of the Year Nominee
  • 2019, Who’s Who in Black Dallas
  • 2018, Concord Church - Black History Maker
  • 2018, State of Texas Certificate of Appreciation
  • 2016, LUNA Executive of the Year Nominee
  • 2016, LUNA Established Firm Of the Year Nominee

Education

  • Northwestern University, Weinburg College of Arts & Sciences: Racial Equity & Inclusion in Organizations
  • Cox School of Business, Southern Methodist University: Graduate Marketing Certificate
  • Southern Methodist University: Bachelor of Humanities - Philosophy

Certifications

  • Certified Diversity, Equity, Inclusion, and Belonging Consultant - Institute for Inclusion
  • Certified Professional Services Marketer, Society of Marketing Professional Services

  • Fellows Forum: "Marketing Marketing- How to Infuse Marketing Culture and Participation in Your Firm"
  • Amplify AEC 2023 - Digital Session: "Professional Services Marketing Through a DEI Lens"
  • SMPS Connecticut - DEI Panel: "AEC Transitions"
  • BeckTech (internal session)- "Diversity, Inclusion Belonging Series- Our Stories"
  • National Association of Women In Construction - South Central Regional Conference: Session- "The Power of Intentional Intersectionality"
  • Amplify AEC
  • SMPS Atlanta Mega Meeting
  • SMPS North East Regional Conference
  • National Organization of Minority Architects National Conference
  • WBNC-SW Austin, Connections to Contracts
  • National Society of Black Engineers C-Suite Webinar: "The Importance of Marketing"
  • Manhattan Construction: Manhattan Construction Management Institute "Marketing Infrastructure"
  • Women's Business Council Southwest: Table Topics "Is This RFP For Me?"
  • ColorComm: Stimulating Diversity in STEM 
  • Emcee, Regional Black Contractors Association Holiday Celebration

Interested in booking Asheya to speak at your event or offer a workshop? Click here for more information.

Meet Our Team

Jannifer Mays

Project & Operations Manager

Helen Bonlie

Project & Operations Coordinator