About Us

 PRAXIS Strategic Consulting is a strategy-first agency for the built environment.
We partner with architecture/engineering/construction (AEC) firms, commercial real estate (CRE), place-based non-profits, and civic organizations to bring structure, visibility, and momentum to their work.


Our team blends strategic, creative, and marketing expertise to support clients in navigating complexity, refining their positioning, and executing with confidence.

Our Philosophy

At PRAXIS, we don’t start with templates or quick fixes. We start by listening, asking good questions, and understanding what’s really going on.


Our method is simply our way of working: grounded in experience, shaped by context, and focused on helping clients make clear, confident decisions.


We don’t believe in one-size-fits-all solutions. Every organization is different. Our approach is built around listening first, being honest about what we see, and helping leaders figure out what makes sense for their situation.

Our Mission

We provide value to our clients by helping them connect, communicate, and compete through a community-centered lens prioritizing social justice, diversity, equity, and inclusion.

Our Vision

To make the built environment reflect everyone living in it. 

Our Values. DEMONSTRATED:

  • Equity first.

    We champion diversity, equity, and inclusion at all times, for all engagements, for all clients. 

  • Servant leadership.

    We radically serve our clients, the community, our industry, and the built environment. In our operations, we center and demonstrate servant leadership qualities of integrity, humility, flexibility, resilience, stewardship, empathy, commitment to the growth of people, and building community.

  • Perpetually add & deliver value.

    We go above and beyond to provide meaningful value, expertise, and insight.

  • Encourage innovation by embracing & driving change.

    We are future-forward, with an eye for efficiency and constantly seek ways to optimize our work through technology and design-thinking.

  • Continuously curious...side-eye the status quo.

    We invest time and energy into discovery, learning, and growth while disrupting, challenging, and questioning existing conditions and practices.

  • Make it happen.

    We problem solve in order to find resolution, handle difficult situations, and ultimately, make it happen.

Our Why:


We believe the built environment works best when opportunity, access, and preparation are aligned — and when capable organizations have a fair chance to be seen, trusted, and selected.


Our work is rooted in a commitment to:

  • Expand access and equity through visibility and strategy
  • Strengthen procurement and pursuit processes across firm types and sizes
  • Provide fractional marketing and advisory leadership to emerging and growing teams
  • Champion creativity, inclusion, and credibility in every engagement
  • Remove barriers that prevent capable organizations from competing and thriving


visible gaps = invisible barriers 

This work started with what we kept hearing... from every side:


In our early work with large AEC firms and public agencies, we kept hearing the same concern:

“We can’t find enough qualified firms for this work.”

 

At the same time, smaller, emerging, and community-rooted organizations were telling us something very different:

“Decision-makers don’t know we exist, or don’t see us as ready.”

 

These gaps pointed to structural disconnects rooted in limited access to information, uneven visibility, and unclear pathways to opportunity.


  • PRAXIS exists to close those gaps and create more equitable access to opportunities across the built environment.

ABOUT US

PRAXIS Strategic Consulting works alongside organizations across the built environment to help them move with focus, purpose, and momentum.


We empower architecture, engineering, and construction firms, commercial real estate professionals, civic organizations, and community-rooted nonprofits to leverage their strengths, elevate their visibility, and compete more effectively.


Our team brings deep experience in strategy, marketing, communications, and storytelling. Whether we are building a business development infrastructure, launching a public-facing campaign, or guiding a coalition through a complex initiative, we start with strategy and follow through with execution.

MEET ASHEYA WARREN

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Founder & CEO | Strategist | Fellow, Society for Marketing Professional Services (FSMPS) | CPSM

Idea Generator. Problem Solver. Gadget Geek.


Asheya Warren, FSPMS, CPSM |  Founder & CEO

Asheya L. Warren is a nationally recognized strategist, advisor, and speaker with over two decades of experience working across the built environment. She partners with AEC firms, developers, civic institutions, and community-based organizations to help them strengthen their positioning, navigate complexity, and grow with intention.
As Founder and CEO of PRAXIS Strategic Consulting, Asheya brings deep expertise in commercial construction, real estate development, and professional services strategy. Her work blends strategic insight, cultural competence, and practical execution, helping organizations make sound decisions and build durable systems.
A trusted voice on inclusive engagement and organizational readiness, Asheya has shaped initiatives such as Construction Inclusion Week and advised national and regional campaigns. She is known for her ability to translate complex challenges into clear strategy and actionable next steps.


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Clifton-Gallup Strengthfinders

Strategic |  Command |  Competition | Activator | Ideation

  • Diversity, Equity, Inclusion Committee Chair/Chair Emeritus | Society for Marketing Professional Services
  • Texas Advisory Board, Chair | Trust for Public Land
  • Dallas Arboretum | Diversity, Equity, Inclusion Committee
  • Commissioner, Skillman Corridor TIF Board | City of Dallas
  • Dallas Board of Directors | Habitat for Humanity
  • Board of Directors, Harmony Community Development Corporation
  • Leadership Dallas Alumni Association
  • City of Dallas, Office of Arts & Culture: Peer Review Grant Jury
  • Dallas Black Chamber of Commerce
  • National Association of Minority Contractors
  • National Organization of Minority Architects
  • Urban Land Institute
  • Greater Dallas Planning Council
  • City of Dallas, District 3 Policy Team
  • Class of 2018 | Leadership Dallas, Dallas Regional Chamber
  • Cohort 5 | Mayor’s Star Council
  • 2016-2017 President |  Society for Marketing Professional Services (Dallas Chapter)
  • City of Dallas | Task Force - GrowSouth (Attract/Retain Middle Class)
  • 2015-2016 President |  Society for Marketing Professional Services (Dallas Chapter)
  • 2014-2015 President-Elect |  Society for Marketing Professional Services (Dallas Chapter)
  • 2013-2014 Programs Director |  Society for Marketing Professional Services (Dallas Chapter)
  • 2013-2015 Chair, US Green Building Council- North Texas Communications Committee
  • Alpha Kappa Alpha Sorority, Inc.
  • 2024, Dallas Black Chamber of Commerce, Quest for Success Honoree
  • 2023, DFW National Organization of Minorty Architects - President's Impact Award
  • 2023, Society for Marketing Professional Services (International), Fellow 
  • 2022, Society for Marketing Professional Services-  Dallas (North Texas) Chapter, Hall of Fame Inductee
  • 2020, Building Design & Construction Magazine, 40 Under 40 Honoree
  • 2020, Concord Church - Women’s Day Honoree
  • 2019, The Legends Among Us
  • 2019, Pillar Award Professional Services Firm of the Year Nominee
  • 2019, Who’s Who in Black Dallas
  • 2018, Concord Church - Black History Maker
  • 2018, State of Texas Certificate of Appreciation
  • 2016, LUNA Executive of the Year Nominee
  • 2016, LUNA Established Firm Of the Year Nominee

Education

  • Northwestern University, Weinburg College of Arts & Sciences: Racial Equity & Inclusion in Organizations
  • Cox School of Business, Southern Methodist University: Graduate Marketing Certificate
  • Southern Methodist University: Bachelor of Humanities - Philosophy

Certifications

  • Certified Diversity, Equity, Inclusion, and Belonging Consultant - Institute for Inclusion
  • Certified Professional Services Marketer, Society of Marketing Professional Services

  • Construction Management Association of America: "Beyond Boilerplate Creating RFPs that Attract the Best CM Partners"
  • AAREP DFW Breakfast Panel: Shaping Tomorrow State of Development in the Southern Sector
  • SMPS SERC: Human Experience in Business
  • Fellows Forum: "Marketing Marketing- How to Infuse Marketing Culture and Participation in Your Firm"
  • Amplify AEC 2023 - Digital Session: "Professional Services Marketing Through a DEI Lens"
  • SMPS Connecticut - DEI Panel: "AEC Transitions"
  • BeckTech (internal session)- "Diversity, Inclusion Belonging Series- Our Stories"
  • National Association of Women In Construction - South Central Regional Conference: Session- "The Power of Intentional Intersectionality"
  • Amplify AEC
  • SMPS Atlanta Mega Meeting
  • SMPS North East Regional Conference
  • National Organization of Minority Architects National Conference
  • WBNC-SW Austin, Connections to Contracts
  • National Society of Black Engineers C-Suite Webinar: "The Importance of Marketing"
  • Manhattan Construction: Manhattan Construction Management Institute "Marketing Infrastructure"
  • Women's Business Council Southwest: Table Topics "Is This RFP For Me?"
  • ColorComm: Stimulating Diversity in STEM 
  • Emcee, Regional Black Contractors Association Holiday Celebration

Interested in booking Asheya to speak at your event or offer a workshop? Click here for more information.