CASE STUDY

PROJECT:


Construction

Inclusion

Week -

National Industry-wide Initiative

Organized by six leading national construction management firms, Construction Inclusion Week (CIW) is an industry-wide platform designed to advance inclusion, workforce development, and accountability across the construction sector.


First launched in 2020, the initiative brings together firms, partners, and practitioners through coordinated programming, education, and shared standards. PRAXIS has served as a strategic and operational partner since the initiative’s inception.

Situation

PRAXIS has partnered with Construction Inclusion Week since its early formation, supporting the development and national expansion of the initiative.


From 2020 to today our work focused on establishing the platform’s foundation and scaling its reach. This included:

  • Launching the core brand identity, website, and digital presence
  • Developing foundational curriculum and educational resources
  • Designing industry-specific assessment tools
  • Expanding content and engagement infrastructure


By 2025, the initiative faced a significant external shift. Heightened political and regulatory scrutiny surrounding DEI programming required a fundamental re-evaluation of public positioning, compliance, and messaging.


To sustain credibility, relevance, and impact, CIW needed to realign its public focus toward Workforce Development while preserving its core mission and values.


This transition required a comprehensive redesign of strategy, structure, and systems.

Our Approach

PRAXIS led the strategic realignment and served as end-to-end advisor and execution partner throughout the transition.


Our work focused on translating industry intent into compliant, credible, and scalable infrastructure.


Strategic Realignment & Program Architecture

  • Developed a revised strategic roadmap aligned with workforce development priorities
  • Reframed program structure and participation models
  • Supported sponsor evolution, including the introduction of the Visionary level


Digital & Systems Infrastructure

  • Led the full redesign of the CIW website
  • Reorganized resource libraries and learning pathways
  • Managed platform systems and operational workflows


Content & Curriculum Development

  • Updated and expanded toolkits, training materials, and outreach guides
  • Produced workforce development resources aligned with new positioning
  • Ensured consistency across all public-facing assets


Stakeholder & Sponsor Management

  • Coordinated communications with national partners and sponsors
  • Managed activation and engagement under revised standards
  • Supported alignment across organizing firms


Creative & Campaign Execution

  • Produced campaign videos, graphics, and newsletters
  • Led social media and digital outreach
  • Maintained consistent narrative and visual identity


Throughout the engagement, PRAXIS functioned as both strategic advisor and operational lead, ensuring alignment between governance, systems, and public execution.


Results

The 2025 strategic pivot was executed successfully, preserving the integrity, visibility, and relevance of Construction Inclusion Week.


Key outcomes included:

  • Seamless transition to workforce development positioning
  • Full redesign of digital, brand, and curriculum platforms
  • Continued national participation and adoption
  • Sustained use of CIW resources by thousands of firms annually
  • Strengthened governance and sponsor engagement


The initiative remains a leading industry platform for workforce development, leadership, and accountability.


Planning is underway for Construction Inclusion Week 2026: October 12–16.

This engagement demonstrates how PRAXIS Strategic Consulting guides complex, multi-stakeholder initiatives through periods of disruption and change.