CASE STUDY

PROJECT:


RE:Studio

Following our initial discovery meeting, PRAXIS recommended an evidence-first approach to help shape and enhance the brand decisions for RE:Studio. We proposed a targeted client-perception study aimed at clearing up assumptions and shining a light on what makes RE:Studio unique. By partnering with us for this study, we developed a comprehensive interview plan, reached out to past clients, identified key themes, and hosted a dynamic working session to transform these insights into a focused positioning and activation plan.

Situation

At the beginning of our collaboration, RE:Studio was seeking clarity and advice on their brand direction. During our first conversation, PRAXIS highlighted the power of an evidence-based strategy and took the initiative to initiate a confidential client-perception study. Our goal was to reveal RE:Studio’s strengths, dispel any misunderstandings, and steer branding decisions in the right direction. RE:Studio received an unbiased and clear perspective on market perception and gained understanding of what clients cherish most, where their expectations are evolving, and how the brand can optimally present itself to attract ideal projects. PRAXIS was a neutral partner that gathered sincere, candid feedback and distilled those insights into strategic direction without focusing solely on specific praises or growth comments.

Solution

In response, PRAXIS crafted a tailored research engagement with a Client Experience (CX) lens, ensuring that brand and business development decisions were rooted in genuine client values rather than assumptions.

What We Did:

  • Concentrated on obtaining authentic, candid client perceptions and transformed those insights into a sturdy foundation for RE:Studio’s brand strategy—enabling them to communicate clearly and stand out confidently in their market.
  • Developed a targeted interview plan and connected with a diverse group of past clients to gather their valuable insights.
  • Conducted confidential discussions and synthesized emerging themes, while maintaining the anonymity of our clients.
  • Facilitated a collaborative working session to establish target audiences, identify value drivers, and craft straightforward messaging about their outstanding work.
  • Documented vital elements regarding name conventions and messaging direction, ensuring that RE:Studio has a clear voice and strong brand conviction moving forward.



We centered authentic, candid client perception, then converted insights into a practical foundation to build a brand system enabling further brand direction decisions.


Results:

Equipped with insights grounded in client feedback, RE:Studio emerged from this insightful phase with practical clarity on who they serve best, the unique value they offer, and how to communicate that in a straightforward manner. We aligned on priority audiences, devised messaging strategies, and explored naming conventions that enhance their narrative across websites, proposals, and interviews. Our key takeaway: A unified voice, paired with strong brand conviction, leads to increased confidence in the marketplace. PRAXIS provided actionable findings and recommendations to empower RE:Studio in their next exciting steps forward.