CASE STUDY

PROJECT:


Re:Studio |

Client Perception & Brand Positioning

Following an initial discovery conversation, PRAXIS identified that RE:Studio’s brand decisions were being shaped largely by internal assumptions rather than external insight. While the firm had strong relationships and a solid reputation, leadership lacked clear, evidence-based feedback to guide positioning and growth.


We recommended an evidence-first approach, centered on a confidential client perception study, to understand how RE:Studio was actually experienced in the market and where opportunities for sharper differentiation existed.

Situation

PRAXIS designed and led a tailored client perception study using a client experience (CX) lens, ensuring that brand and business development decisions would be grounded in authentic stakeholder perspectives.


Our work included:


  • Developing a targeted interview framework aligned with RE:Studio’s growth goals
  • Conducting confidential interviews with a cross-section of past clients
  • Synthesizing qualitative feedback into clear thematic findings
  • Facilitating a collaborative working session to interpret insights and test strategic direction
  • Translating findings into practical guidance on positioning, messaging, and naming conventions


Throughout the process, PRAXIS served as a neutral, trusted intermediary, creating space for honest feedback and thoughtful reflection.

Our Approach

In response, PRAXIS crafted a tailored research engagement with a Client Experience (CX) lens, ensuring that brand and business development decisions were rooted in genuine client values rather than assumptions.

What We Built:

Rather than producing a static report, PRAXIS helped Re:Studio convert research findings into a living strategic foundation.


This included:

• Defined priority audiences

• Clarified value drivers

• A shared narrative framework

• Consistent language for proposals, websites, and interviews

• A roadmap for future brand decisions


The result was a cohesive system for evaluating and communicating the firm’s work with confidence.

Results:

Through this engagement, RE:Studio gained practical clarity around:

• Who they serve best

• What differentiates their work

• How clients experience their process

• How to communicate their value consistently


Armed with evidence-based insight, leadership aligned around a unified voice and strengthened conviction in their positioning. This clarity translated into more focused pursuits, stronger client conversations, and increased confidence in the marketplace.


PRAXIS delivered actionable findings and strategic guidance that continue to inform Re:Studio’s branding, business development, and public presence.

This engagement illustrates PRAXIS Strategic Consulting's commitment to evidence-based strategy. By listening deeply, diagnosing honestly, and translating insight into infrastructure, we help clients make informed decisions that support sustainable growth.