CASE STUDY
PROJECT:
National Association of Minority Contractors-
National Conference
The National Association of Minority Contractors (NAMC) selected PRAXIS to lead marketing, communications, and event strategy for its 49th National Conference, hosted in the Dallas–Fort Worth region.
The annual conference convenes contractors, chapter leaders, corporate partners, public agencies, and workforce stakeholders from across the country, serving as a primary platform for capacity building, advocacy, and industry connection.
PRAXIS supported the conference as a national-scale engagement requiring coordinated branding, communications, and operational planning.
Situation
As the nation’s oldest minority contractor trade association, NAMC required a conference experience that reflected its legacy, national reach, and evolving priorities.
The 49th National Conference needed to:
- Maintain consistency with national brand standards
- Align messaging across local and national leadership
- Support corporate and public-sector partnerships
- Facilitate meaningful networking and professional development
- Deliver a cohesive experience across multiple venues and sessions
The engagement required careful coordination between the national organization, the local host chapter, and external partners.
Our Approach
PRAXIS served as strategic communications and event management lead, working in close coordination with both national and local NAMC leadership.
Key contributions included:
Conference Branding & Visual Systems
- Developed conference-specific visual identity and graphic standards
- Designed signage, environmental graphics, and wayfinding systems
- Produced print and digital materials aligned with national branding
Communications & Promotion
- Led development of promotional materials and registration assets
- Supported digital outreach and social media strategy
- Coordinated messaging across chapters and partners
Event Production & Logistics Support
- Managed conference collateral and on-site materials
- Supported registration workflows and attendee communications
- Coordinated with venue and production partners
- Provided day-of operational oversight
Throughout the engagement, PRAXIS focused on delivering a unified experience that reflected NAMC’s mission and strengthened member engagement.
Results
The conference achieved strong national participation and delivered a cohesive, professional experience for attendees, partners, and sponsors.
Well-integrated branding, communications, and operational coordination supported meaningful networking, knowledge exchange, and relationship-building throughout the event.
The engagement reinforced NAMC’s role as a leading national platform for contractor development and industry advocacy.
This engagement demonstrates PRAXIS’s ability to support large-scale, multi-stakeholder convenings. By aligning brand stewardship, communications, and operations, we help organizations translate national missions into impactful, on-the-ground experiences.
