CASE STUDY

PROJECT:


Dallas Area Rapid Transit (DART)
Station Expansions

Dallas Area Rapid Transit (DART) initiated a major expansion of its light rail stations along the Red and Blue Lines to accommodate three-car trains and improve system-wide capacity. The project involved extending existing platforms to enable level boarding and support long-term service growth across North Texas.


The initiative required construction-manager-at-risk partners capable of delivering technically complex work within active transit environments.


PRAXIS supported the pursuit and positioning of this multi-station expansion through a long-term advisory relationship with the client.

Situation

DART issued a highly complex solicitation requiring multiple technical, operational, and compliance volumes. The procurement process demanded disciplined coordination, clear differentiation, and strong alignment across joint venture and trade partners.


Key challenges included:

  • Managing extensive proposal documentation and review cycles
  • Aligning multiple firms under a unified pursuit strategy
  • Demonstrating technical capacity for active rail environments
  • Meeting participation and compliance requirements
  • Communicating risk management and scheduling capability


Success required both strategic positioning and sustained operational oversight.

Our Approach

PRAXIS served as an embedded strategic and marketing advisor, functioning as a fractional executive resource for pursuit strategy, team alignment, and proposal development.


Over a multi-year engagement, PRAXIS operated as an extension of the client’s leadership team, providing continuity across major pursuits and public-sector engagements.


Key contributions included:

Teaming & Positioning Strategy

  • Designed a joint venture and teaming structure aligned with project goals and participation requirements
  • Integrated partner capabilities into a cohesive pursuit narrative
  • Ensured alignment between technical execution and public agency priorities


Pursuit Development & Management

  • Led coordination of multi-volume proposal development
  • Structured messaging around logistics, phasing, and construction sequencing
  • Highlighted team experience in active transit environments
  • Managed review cycles, compliance checks, and submission readiness


Stakeholder & Compliance Alignment

  • Supported alignment with participation and workforce goals
  • Ensured documentation reflected regulatory and agency expectations
  • Maintained consistency across technical, commercial, and community components



Throughout the engagement, PRAXIS provided both strategic leadership and hands-on management, supporting the client from early positioning through submission and award.

Results

The client and joint venture partners were awarded the station expansion program and successfully delivered their scope of work.


The project enabled system-wide operation of three-car trains, increasing passenger capacity and improving service reliability across the network.


The engagement further strengthened the client’s positioning for future public-sector infrastructure pursuits.

This engagement reflects how PRAXIS supports complex, multi-partner infrastructure pursuits. By embedding within the client’s operations and aligning strategy, execution, and compliance, we help teams compete effectively and deliver projects that serve long-term public needs.