CASE STUDY
PROJECT:
Safety First
The combined Associated General Contractors (AGC) chapter and the Associated Builders and Contractors (ABC) chapters in North Texas, "TEXO- The Construction Association," in a strategic effort to advance the local construction industry, developed a region wide safety orientation program. This effort offered curriculum, certification, and uniform training options recognized universally by the regions construction companies. The new program required a comprehensive branding strategy, campaign, and collateral.
Situation
The launch of this new initiative required an identifiable and stand-alone brand that also featured the TEXO logo. The new brand would be reflected on project sites throughout the North Texas region as a safety credential and required a highly visible look and feel. PRAXIS was trusted with the development of the new brand, messaging, and materials.
Solution
PRAXIS developed the new SafetyFirst brand incorporating the existing TEXO Association logo, as well as a host of print, digital, and signage collateral. The immediately recognizeable brand was launched in numerous publications, email campaigns, and tangible collateral including hard hat decals, safety job site badges, curriculum materials and other documents.
Results
Visible on Hard Hats and safety badges throughout the North Texas region, the TEXO SafetyFirst logo, collateral, and branding is widely recognized and respected in the North Texas region.
TEXO Safety First is regarded as one of the best safety orientation courses in North and East Texas. Thousands of construction workers participate in the program annually throughout the region. The program is offered at 3 locations: North Lake College/Construction Education Foundation at Dallas County Community College, McKinney, Texas, and Fort Worth, Texas. TEXO Safety First provides construction workers throughout the North Texas Region with hands-on training, completion of OSHA 10 hour card certification, in addition to the regionally recognized and accepted Safety First certification incuding jobsite badge and hard hat sticker verifying their completion of the program.
CONTACT US
3839 McKinney Ave.
Suite 155-752
Dallas*, TX 75204
PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.