About Us
PRAXIS Strategic Consulting is a niche strategy agency serving architecture/engineering/construction (AEC) firms, commercial real estate (CRE),
place-based non-profits, and civic organizations.
Mission
We provide value to our clients by helping them connect, communicate, and compete through a community-centered lens prioritizing social justice, diversity, equity, and inclusion.
Vision
To make the built environment reflect everyone living in it.
Our Values. DEMONSTRATED:
ABOUT US
PRAXIS empowers our clients to leverage their capabilities, sell their successes, and gain meaningful work for their firms. Our team of strategy, creative, marketing, and editorial resources enables us to assess, mobilize, and deliver top-tier marketing strategies for businesses that serve the built environment, as well as those that serve the community. We constantly approach our client engagements by prioritizing diversity, equity, and inclusion.
Why?
- To level the AEC/CRE playing field by centering racial equity and inclusion.
- To streamline, refine, and foster a more equitable procurement process.
- To bring strategic, fractional marketing expertise to new, emerging, and growing firms.
- To champion creativity, equity, and change in the community.
- To remove competition barriers for capable firms.
How?
Our team of creative, marketing, and editorial resources with built environment expertise and experience enables us to assess, mobilize, and deliver top-tier strategies for businesses that serve the built environment and the community.
visible gaps = invisible barriers
We heard common feedback when working with prime AEC firms on projects:
"There are no (or very few) MBE firms qualified to do this work."
BUT, when engaging with smaller specialty consultants, minority-owned (MBE) firms, and other disadvantaged business enterprises (DBE), their comments were a direct contradiction:
"Potential clients are unaware that we exist, or worse - they do not believe we are capable of completing the work."
Both of these responses reflect a communication disconnect rooted in a lack of effective marketing.
By closing this gap, PRAXIS strives to remove barriers to competition.
MEET ASHEYA WARREN
-
Fellow (Society for Marketing Professional Services),
Certified Professional Services Marketer (CPSM),
Founder/CEO, Idea Generator, Marketing Strategist, Gadget Geek
Asheya Warren, FSPMS, CPSM | Founder/CEO
An award-winning strategy professional, Asheya Warren, FSMPS, CPSM, has worked with numerous architecture/engineering/construction (AEC) and commercial real estate (CRE) firms, ranging from large national organizations to emerging minority-owned/small businesses over the past twenty years. Her expertise focuses on major commercial construction management, architectural/design, and real estate development projects in the public, private, and non-profit sectors. She also develops and implements diversity, equity, and inclusion (DEI) solutions for firms and organizations serving the built environment.
This experience includes national industry campaigns such as Construction Inclusion Week, leading countless strategic project pursuits, spearheading numerous successful industry project recognition submittals, and leading crisis communications efforts. Asheya’s expertise encompasses strategic community building, DEI strategy, non-profit marketing, and community engagement.
CONTACT US
3839 McKinney Ave.
Suite 155-752
Dallas*, TX 75204
PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.