Services
PRAXIS Strategic Consulting works exclusively with firms serving the built environment:
We work to CONNECT clients to new opportunities and partners, COMMUNICATE capabilities, and effectively COMPETE in the marketplace through a culturally and community focused lens.
Connect
PRAXIS provides marketing infrastructure, CRM implementation, and business development strategy to drive new opportunities through marketing and public relations.
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Communicate
Level the competitive landscape by illustrating your capabilities through creative branding & identity design,
marketing strategy, and tailored communications.
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Compete
Build your marketing infrastructure, identify strategic opportunities, and develop compelling pursuits to effectively compete and succeed in the RFx/selection process.
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Community
Leverage culturally competent community engagement and diversity, equity, and inclusion strategies custom tailored for AEC | CRE firms, projects, and team members.
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PROCESS
During our discovery and project kick-off phase, we will complete our REALTALK Audit. No sugarcoating here. We promise to provide you with candid feedback on where you are and how we can help you reach the next level, while identifying blindspots in your organization.
We will evaluate your strategies, goals, and objectives, as well as your existing marketing materials, processes, and digital platforms.
Harnessing the knowledge we have gained from listening and learning, we then advise you of recommended enhancements and present a targeted strategy to implement those changes. These modifications could include new messaging or brand aesthetics, refinements in your current operations/policies, pursuit processes, or strategy shifts.
At this point in the process, we will have developed a mutual rapport and trust. This phase allows us to be creative, leverage our industry expertise, and design effective solutions for your unique challenges.
During the delivery phase, we will design and present concepts, responses, drafts of strategy processes, and project specific deliverables to meet our milestones. This could include implementing DEI strategy and launching new marketing initiatives. This collaborative phase requires feedback and input from you and your team in order to achieve the greatest level of success.
The review phase can be on-going, depending upon our engagement level. For digital strategy and CRM, there will always be some level of management and reporting. For project pursuits, we'll apply what we've learned to each new opportunity. The review phase also encompasses a debrief process and capturing marketable success stories for your firm.
CONTACT US
3839 McKinney Ave.
Suite 155-752
Dallas*, TX 75204
PRAXIS LAND & LABOR ACKNOWLEDGMENT
As a Dallas, TX-based firm, our work takes place on the lands of the Kiikaapoi (Kickapoo), Towakani, Caddo, Wichita, as well as the tribes that may have lived here and roamed the area – including Comanche, Kiowa and Apache—historic Indigenous communities in Texas. In offering this land acknowledgment, we honor, respect, and affirm Indigenous sovereignty, history, and experiences.
In addition, we acknowledge that much of what we know of this country today, including its culture, economic growth, and development throughout history and across time, has been made possible by the labor of enslaved Africans and their ascendants who suffered the horror of the transatlantic trafficking of their people, chattel slavery, and Jim Crow. We are indebted to their labor and their sacrifice, and we must acknowledge the tremors of that violence throughout the generations and the resulting racial, political, social, and justice inequities that permeate the Built Environment.