CASE STUDY

PROJECT:


Construction

Inclusion

Week

Organized by 6 of the nation's leading construction management firms (Gilbane Building Company, DPR Construction, Mortenson, McCarthy Building Company, Turner Construction, and Clark Construction) and first launched in 2021, Construction Inclusion Week is a week-long awareness campaign developed to promote, educate, and bring awareness to issues related to inclusion within the construction industry. This includes robust trainings, curriculums, video content, and a bevy of other resources to encourage construction firms to focus on enhancing inclusion practices within their companies and on their projects.

Situation

Our partnership with the Construction Inclusion Week (CIW) initiative has been in place since its launch in October 2020.


In the years leading up to 2025, our scope focused on establishing and growing the initiative's footprint. Our work included:

  • Developing and launching the foundational brand identity, website, and social media presence.
  • Creating the initial set of curriculum, educational guides, and tools.
  • Expanding services to include an industry-specific DEI Assessment, video production, and the launch of the CIW's e-commerce platform.


For 2025, CIW faced a significant new challenge: The national focus on Diversity, Equity, and Inclusion (DEI) underwent extensive scrutiny and faced limitations due to current political and governmental restrictions.


To ensure CIW continued alignment with its mission and vision, relevance, and compliance, we helped to execute a major strategic pivot, shifting public emphasis to focus on Workforce Development and outreach, while fundamentally preserving the core mission of inclusion. This strategic change necessitated a complete overhaul of public-facing materials and structure compared to previous years. We were tasked with leading the intensive re-alignment, which required significant updates to:


  • Overall Program Structure
  • Strategy, Planning, and Coordination of the Initiative
  • Sponsor management, introducing the new "Visionary" level
  • Content and Information - Messaging and tone
  • Overall CIW branding including a redesign of the CIW website
  • The entire suite of educational tools and curriculum


Solution

Strategic Re-Alignment & Full-Service Execution

Our role was to ensure a seamless and effective transition to the new Workforce Development focus while maintaining brand integrity and providing full operational support. We managed the strategic re-alignment and provided end-to-end management for the entire initiative.

Key Deliverables to Support the Strategic Pivot

Praxis took the lead in the execution of all changes required by the pivot, while simultaneously managing the effort's operational needs:

Area of Ownership Deliverables for 2025
Strategy & Planning Full strategic roadmap, planning, and coordination for the annual event, aligning all efforts with the new Workforce Development focus.
Digital Platforms Complete redesign of the Construction Inclusion Week website to reflect new branding and resource categories. Management of systems infrastructure.
Content Creation Production of all sponsorship resources and educational assets, including updated toolkits, toolbox talks, and new workforce development outreach guides to support the strategic pivot.
Stakeholder Relations Comprehensive sponsor management and activation, communicating the strategic shift effectively.
Creative Marketing Development of all necessary Videos & Graphics, social media campaigns, and Newsletters, all updated with the revised branding and messaging.

Results

Our consistent support and full-service execution played a crucial role in the initiative's continued success and adaptability. We collaborated closely with the organizing partners to execute the necessary strategic pivot, ensuring the campaign remained compliant, relevant, and effective in its new focus on Workforce Development. Our efforts delivered a complete overhaul of the website, branding, and curriculum, while providing essential operational excellence in managing systems, planning, and sponsor relations.


This collective success ensures the sustained delivery of high-quality, actionable resources used by thousands of firms annually, reinforcing the campaign's position as a leading force for progress in the Built Environment.


Planning is underway for 2026: Save the dates for Construction Inclusion Week 2026: October 12-16.